Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption

نویسنده

  • MARY FRANCES LUCE
چکیده

Vol. LII (October 2015), 657–673 657 © 2015, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Lisa A. Cavanaugh is Assistant Professor, Department of Marketing, Marshall School of Business, University of Southern California (e-mail: lisa. [email protected]). James R. Bettman is Burlington Industries Professor of Business Administration, Fuqua School of Business, Duke University (e-mail: [email protected]). Mary Frances Luce is Senior Associate Dean for Faculty and Robert A. Ingram Professor, Fuqua School of Business, Duke University (e-mail: [email protected]). This article is based on the first author’s dissertation. The authors thank Barb Fredrickson and the PEP lab for their encouragement and support of this program of research, Kristin Diehl and Debbie MacInnis for their helpful comments, and Nicholas J. Jackson for his statistical assistance. Jeffrey Inman served as associate editor for this article. LISA A. CAVANAUGH, JAMES R. BETTMAN, and MARY FRANCES LUCE*

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تاریخ انتشار 2015